Week One: Great Customer Service

One company that I absolutely love is Bebe. I enjoy shopping here because the customer service is always on point. I love walking into the store to view their new product. The girls are always happy and smiling and looking gorgeous in the latest fashions. I have to say the customer service is one of the top reasons I continue to shop at Bebe. Just last week I arrived to the store to browse, as I always do, and I was greeted immediately. As soon as I chose a few items from the store I was approached, offered a fitting room and introduced to a stylist. I picked about a dozen or so items from the floor to try on, was offered a few pairs of shoes to try and was shown some a few pieces of jewelry to compliment my outfits. What I notice above all from my experience then and overall is this: Bebe's goal is to build customer relationships and enhance their overall experience. As the text states, "Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction" (Armstrong/Kotler). So it is no surprise that Bebe chooses to focus on customer service and give value to customers for the overall shopping experience, not just superior clothing in clothes. Although, the quality of their clothing is excellent. And if for some reason there is a product that is below par of what they are known for, they provide a wonderful return policy increasing customer satisfaction and furthering the opportunity to provide customer service to their consumer market by rectifying and dissatisfactions that may occur, making Bebe a fabulous place to shop for us women who not only love quality clothing, but value the experience and know that we will be satisfied with what we purchase. Genius.