Many businesses these days forget the true value of helping others. Of course, businesses are all in business for making money. That's the obvious name of the game. But what ever happened to extending a helping hand to those in need? So many times those with the greatest outreach and capabilities are those who drop the ball the most and never dare to jump on an opportunity to make a difference in the world for the less fortunate. Some businesses make that business leap seem almost seamless and really set the bar much higher and set a wonderful example for any and all new businesses in today's world to hopefully take some cues from.
We spoke in class about Tom's Shoes. If you are unfamiliar with this business, I suggest you take a look into it, as it is a wonderful business that donates one pair of shoes for every pair bought for a child in need. This story inspired me to look further and put the spotlight on three more similar businesses that support a greater cause and really make a difference in the world.
One that I found especially appealing and heart wrenching is the St. Jude Children's Research Hospital. "St. Jude is the only pediatric cancer research center where families never pay for treatment not covered by insurance. No child is ever denied treatment because of the family’s inability to pay." That is their unique mission statement. They are a company that raises money and finds ways to save lives of sick children every day. I've seen their ads on television. They are touching portrayals of the children fighting cancer and fighting for their lives. St. Jude's fights to change their lives. They have treated children from all 50 states and even work internationally. "By supporting St. Jude, you are helping continue our lifesaving mission of finding cures and saving children." - all quotes are found on their website.
Next, I found a business called BlueSilk.org. A woman named Marjorie Mason began her own silk scarf company in order to support impoverished Cambodian women with every silk scarf she sells.
"BlueSilk.org, for example, sells silk scarves and accessories in a venture Mason and her husband acquired from a church in March 2010, in the hopes it can someday support the couple while streaming money to a Cambodian nonprofit. The scarves are hand woven by women of impoverished Cambodia, who are receiving training and other aid from the nonprofit Stung Treng Women’s Development Centre."
Finally, although the Susan G. Komen Breast Cancer Research Foundation is among one of the most widely known philanthropist endeavors in today's society, I found it personally imperative to mention. Many women in my family, many close friends, or even friends of friends I've heard of or seen, have either directly dealt with breast cancer, died from it, or have struggled or lost a loved one through the battle. Breast cancer has increasingly become a major issue today, ruining many lives or prematurely stealing our beloved mothers, aunts, sisters, cousins and friends. I myself participate in fundraising for the Susan G. Komen Foundation annually and I participate in the many events throughout the year, spreading knowledge and hope to all within my reach. I think it is wonderful that through the Foundation, people are able to have a change, and re-gain faith and strength, or at least some amount of security knowing they are supported in their mission to find a cure.
They do a phenominal job marketing the campaign, with many catchy slogans, such as "Save the Ta-tas,"
I love boobies," and their unmistakable Pink campaign, "Passionately Pink for the Cure!" They sell innumerable amounts of Breast Cancer Research clothing, sponsored products such sponsorships from the NFL, Ford Motors among many other organizations that are widely becoming a part of this movement. I only hope that we are able to find the cure to breast cancer, and all cancer in the near future, but on the mission to finding it, I commend this organization for all of their hard work, dedication and passion that drives the world to joining in with them and creating a viable outlet to be able to do so.
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